the ask: The Air Force 1 turned 40 in 2022. This campaign was a celebration of its roots in street culture and the communities who’ve made it the bestselling sneaker of all time. We honored four dance crews from around the world with authentic ties to the AF1, as well as advertising the Join Forces Pack, a limited capsule of special-edition 40th anniversary AF1s.
my role: As one of two digital writers on the campaign, I took on all digital and social writing across the Nike ecosystem for two of the four featured communities - The Council of Los Angeles, CA, representing North America, and RIEHATATOKYO of Tokyo, Japan, representing Asia Pacific & Latin America (APLA). I also contributed words to the global side of the campaign on digital and social.
Browse Abandon Email
Social
North America
Nike.com
Top row left to right: Nike NA Homepage, Nike Sportswear Homepage
Middle row left to right: Nike Women’s Landing Page, Nike Men’s Landing Page
Bottom row left to right: AF1 Extended Product Detail Page, In Wall Content
Nike App
Left to right: Women’s App Card, Women’s App Thread
Single Story Email
Social
APLA
Nike.com
Top row left to right: Nike Home Page, Nike Sportswear Landing Page
Middle row left to right: Women’s Landing Page, Men’s Landing Page
Bottom row left to right: APLA Extended Product Detail Page, In Wall Content
Nike App
Left to right: App Card, App Thread
Single Story Email
Social
Team Credits:Studio Manager: Miko CowanProducer: Lindsay HeimerProduction Coordinator: Carlye MeisburgerSenior Art Director: Nico SalaDesigners: Lulubi Garcia, Eric Gilkey, Jerald Johnson, & Roberto RodriguezBrand Narrative Director: Caroline BleekerSenior Writer: Beau BernsteinProject Director: Juli WittenmeierSr. Brand Directors: Nancy Pan & Ian ShepherdBrand Director: Daniel BarryBrand Managers: LeMar Anglin & Kersten ArnoldDigital Producer: Madeline CulhaneDigital Designer: Rachel WanDigital Writers: Olivia Bowman & Matt Jonathan