the ask: Celebrate the launch of Nike’s very-first period product, the Nike One Leak Protection: Period Shorts. These biker shorts, available in both womens and kids sizes, have an innovative built-in liner that catches excess blood when worn in combination with a pad, tampon, or other menstrual product. Make consumers of all ages aware of what the product is and how to use it effectively.
my role: I worked alongside a writer from the Nike Kids Creative Studio on this campaign. She covered all Nike ecosystem writing for most executions strictly centered around kids, while I tackled all digital and social executions for women’s and combination women’s/kids executions.
Nike.com
Left to right: Women’s/Kids In Wall Content, Women’s Landing Page 1 Up, Women’s Landing Page 2 Up
Left to right: Women’s/Kids Campaign Email, Women’s Email Newsletter Module
Nike App
Left to right: Women’s/Kids Push Notification, Inbox Message
Left to right: Women’s/Kids App Card, App Thread
Social
Team Credits:Studio Manager: Matt RipleyProducer: Ruben BartonProject Coordinator: Tyson KelsaySenior Art Director: Tricia Chamberlain & Emily LemmerArt Director: Claire PedersenDesigner: Miyu ShirotsukaJunior Designer: Korina WraySenior Brand Narrative Director: Caroline Bleeker (Womens) & Amanda Lee (Kids)Brand Narrative Director: Martha Martinez-VillagomezBrand Narrative Manager: Ope OlowomeyeProject Director: Andrea Cutsforth-Cooke & Kristen JonesProject Manager: Katherine LaneSr. Brand Directors: Nancy Pan & Ian ShepherdSenior Brand Director: Robyn WinansBrand Managers: Bekah Serio (Womens) & Brooke Snow (Kids)Marketing Specialist: Meg HiattMarketing Directors: Joe Brooks & Kristen KehnerDigital Producer: Annalou VincentDigital Designer: Genevieve Poblano & Rachel WanDigital Writers: Olivia Bowman (Womens) & Tess Jones (Kids)