the ask: Moving at the intersection of art, athleticism, style, and sport, dance is the ultimate embodiment of boundless expression. As a universal language that transcends all that divides, dance has the power to move us all. Honor the global dance community’s contributions to culture with the Classics Footwear Capsule, as well as multi-hyphenate Parris Goebel’s historic collaboration with Nike, the Parris Dunk Low, in a multi-part campaign.
my role: As the sole digital writer on this project, I wrote for all executions within the Nike ecosystem, as well as retail copy. I also oversaw and edited all organic social and paid media copy written by Portland-based ad agency The Program and contributed to the conceptual stage of the campaign.
Parris Dunk Low
Nike.com
Left to right: Full Size Nike Homepage, Half Size Nike Homepage
Left to right: Nike Women’s Landing Page, Parris Dunk Low Extended Product Detail Page
Left to right: Parris Dunk Low Campaign Email
Nike App
Left to right: Parris Dunk Low Launch Push Notification, Inbox Message
Left to right: Parris Dunk Low Launch App Card, App Thread
Retail
Retail Connect Copy featured at Nike Soho
Make Your Move
A Nike and Parris Goebel collaboration, fearlessly designed to make your move.
Organic Social
@nikewomen Instagram bio written by me
Instagram content written by Elsa Cruz at The Program
Classics Capsule
Nike.com
Left to right: Homepage Half Size Tout, Dunk Low Extended Product Detail Page, In Wall Content driving to Classics Capsule Product Wall
Nike App
Left to right: Classics Capsule Launch Push Notification, Inbox Message, App Card, App Thread
Organic Social
@nike and @nikewomen collaborative IG post written by me and Ope Olowomeye. All other content written by Elsa Cruz at The Program.
Phoenix Fleece
Nike.com
Left to right: Phoenix Fleece Launch Homepage Full Size Tout #1, Homepage Full Size Tout #2, Homepage Half Size Tout
Nike App
Left to right: Phoenix Fleece Launch Push Notification, Inbox Message, App Card, App Thread
Team Credits:Studio Manager: Katie BeymerProducers: Ella Franklin-Thorup & Nancy YalleyProduction Coordinator: Lauren MayArt Director: Claire KangDesigner: Lulubi GarciaJunior Designer: Reann NathanBrand Narrative Director: Gabe FolickBrand Narrative Manager: Ope OlowomeyeSenior Writer: Beau BernsteinDigital Producer: Madeline Culhane & Selina FridayDigital Designers: Erica Cruz & Rachel WanDigital Writer: Olivia Bowman